In 2017, if your movie isn’t being marketed online, or being talked about online, does your movie even really exist? Social Media is the most powerful marketing tool you have. Twitter can engage with millions of different people, you can create custom ads that cater to each kind of person to get them interested. You… Continue reading Social Media Marketing
The title is not as daunting as it may make it seem to be. How movies are being made is changing. New technologies are being tested and made and soon, to the fear of everyone who watched Rogue One, we may not even need actors if CGI can create them. In Disney’s new Beauty and… Continue reading The Future of Film
At CinemaCon this week “Sony demonstrated a modular solution that stacks the company’s ultrafine LEDs in a unique surface mounting structure that serves as its light source. Each unit is 16 inches by 18 inches. The display at CinemaCon used 72 of these units in a 12-by-6 configuration to build a 16-foot-by-9-foot screen.” The result… Continue reading The way movies are displayed are changing, but did anyone notice?
In this year of 2017, it seems easy for us humans to ignore our problems when there is so much happening in the world. But when it comes to large companies, being in denial can cause more harm than good. With the movie business, they seem to refuse to believe they could be in danger… Continue reading The Movie Business continues to ignore its problems
A number of weeks ago, I discussed the need for social media as an asset in the film industry, and how it can be used to revolutionize the film process – not only in creation but also in getting diverse actors. Continuing on that point, social media has power, power in not only making sure… Continue reading Social Media may be the future of casting
Since the beginning of the modern internet (i.e Google), people have been finding ways to find things (music, movies, TV) by other more, illegal, means. But now it seems like the movie industry is trying once again, harder, to crack down on online pirating. It seems that this big blockbuster studios have been focusing mostly… Continue reading The contentious relationship between movies and online pirating
Last year, the Oscars was filled with controversy over #OscarsSoWhite, because actor nominated was white. This year six black actors are nominated, along with British-Indian actor Dev Patel. Twitter noticed and came up with another hashtag, #OscarsSoBlack. It was of course, a playful hashtag, because as anyone could notice, seven actors of color is not… Continue reading Film’s Diversity Problem